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1. Designed around clear goals.
2. Leads its users to take a clearly-defined action (sign up to a mailing list, buy a product, fill in a contact form etc).
3. A cohesive look and feel that reflects and enhances the brand’s identity and values.
4. Designed to appeal to dream / ideal customers.
5. Engaging, well-written copy.
6. Ease of use and intuitive design
(no odd navigation or unusual scrolling effects that confuse and annoy visitors).
7. Attention to detail.
8. Built on the solid, reputable WordPress framework with best practice coding standards where you fully control and own your website files.
9. Looks great on all screen sizes.
10. Less is more. Uncluttered design with lots of white space.
11. SEO optimised.
The first thing I want you to know, dear potential, client, is that I am kind and patient, and making you feel comfortable, informed and empowered throughout the design process – and beyond – is my number 1 priority. I care deeply about every project and put heart and soul into offering the best service possible.
1. Discovery Consultation
Zoom, phone or in-person consultation to talk about your project, your business and your goals. The aim of this meeting is for me to get as much info as possible so I can then send you a bespoke proposal.
Once we have both signed the service contract, you have paid a 50% booking fee and we have decided on a start date, planning for your new design begins.
I send you a website content planner and questionnaire that needs to be completed by the date specified in the design schedule.
I will design and launch a ‘coming soon’ cover page for your website.
I will also set up your project on ClickUp, which is a project management tool I use. It’s free and easy to use and a wonderful way to find all project info in one place, including the project timeline, content I need from you and checklists.
3. Design & Develop
Yay – the fun part. I will mock-up your homepage design and send to you. Only once you’re happy with the design look and feel will I move on to developing your website.
I create a development domain for your project. This is basically a url linked to my domain that I use for designing and developing client sites.
I start designing and developing the homepage. Once you have approved the design, I’ll design the rest of the site.
When you have signed off on the final design and I’ve conducted a number of usability and browser compatibility tests, including mobile responsiveness, I’ll migrate your new site to your live domain.
Before going live, you will need to pay the final 50% of the total project cost.
4. SEO & Analytics
When your site is live I will finalise the search engine optimisation, which includes setting up and linking Google Analytics and Search Console to your website.
5. Web care & support
I offer tech support for 6 months after your project launches. I will answer any of your queries plus talk you through website maintenance and updates, including how to create blog posts, amend product details and any online store queries you may have. I will also fix any development or functionality issues that pop up over this time. Please note that tech support does not include web development work outside of the initial project scope as outlined in the proposal.
I include a detailed handover guide with every web design project. This guide shows you how to manage and maintain your website. If you need help maintaining your website I offer web care packages starting from R650 per month.
Yes, every website Nutmeg develops will automatically adjust for different screen sizes, whether that’s a big iMac screen or a small iPhone screen.
I design with mobile users in mind as more users will probably view your website with a mobile device as opposed to a desktop or laptop. In practice this means making sure your website delivers a great user experience to mobile users as well as users viewing on a bigger screen.
Before launch I will test your website across a number of popular web and mobile browsers and devices to ensure it looks great and functions perfectly.
What is Search Engine Optimisation [SEO]?
Search engine optimisation, SEO, is aimed at optimising your website so that it ranks highly in search engine results when users search for the products or services your website is marketing / selling.
Thereby ensuring organic traffic to your website increases. Organic traffic simply means you haven’t paid to rank highly in the search results via a pay per click advertising channel such as Google Adwords.
Ideally, SEO specialists aim to get a website to appear on the first page of search engine results for the keywords and key-phrases being targeted.
In some cases, it’s relatively simple and quick to get a business to the first page of Google. In other cases where the market is competitive and over-saturated, it takes many months of consistent, behind-the-scenes work.
SEO services Nutmeg offers:
– All web packages include basic SEO. I help you identify keywords and key-phrases, conduct keyword research, integrate them with your copy, set up Google Analytics and Search Console and use a WordPress plugin such as The SEO Framework to create website metadata and submit sitemaps to search engines. I also advise clients to set up a Google my Business listing as well as social media profiles that include their URL in order to start building backlinks.
– Nutmeg also offers a bespoke and in-depth SEO service to clients that are operating in highly-competitive markets, or who really need to rank highly in Google, particularly in location-based search results. This strategic service is only available to existing Nutmeg clients. Why? Because following good design practices is a big part of best-practice SEO, and I cannot control this aspect if I have not designed your website.
Firstly, let me distinguish between the two types of WordPress – WordPress.com and WordPress.org.
WordPress.com is a blogging platform that is owned and hosted online by Automattic (the developers behind WooCommerce). WordPress.com is an all-in-one hosting solution much like Squarespace, Wix, Weebly and Shopify in that they host and manage your website files. With WordPress.com you do not own your website files. You also do not have control over your website files. This means that if WordPress.com were to close down, you’d face the risk of losing your website and all it’s content. WordPress.com uses a modified version of WordPress.org’s open source software.
WordPress.org is free-to-use, open source content management software. With WordPress.org, the website owner or developer needs to organise their own website hosting (a dedicated third party company that will store your website files for you on their servers and make sure your website stays online). This is why WordPress.org is known as a self-hosted option. The important distinction is that this option gives you full control over your website files and you 100% own your website.
Over 25% of the websites on the internet use the WordPress.org content management system.
Because it’s the most popular framework out there, you’ll also easily be able to find a web developer to help you with your WordPress website. This is not the case with Shopify, where Shopify experts are few and far between.
Every website I design and develop uses WordPress.org software and a premium WordPress theme with a world-class visual page editor / builder (Elementor Pro depending on the project). These tools make it easy for clients to edit, update and maintain their own sites. This is what I call empowered web design – you no longer need to call your web developer every time you need to make a minimal change to your site.
Gone are the days when you hired a developer to build you a website, and after they were done your site remained as is, with you requesting the occasional update or addition.
With WordPress you will also need to ensure your website is regularly updated and backed up – much like any modern device or application. This includes WordPress software updates, theme updates and plugin updates. It’s simple enough and I explain the process in the website guide I will give to you at handover.
Your website is also your most important marketing tool, and the central hub of all your digital marketing efforts. In order for it to remain effective and competitive you are going to need to continue developing, measuring results and optimising it, as you would with any other marketing channel.
This could take the form of writing and publishing engaging blog posts relevant to your industry. You can then use this content in your email marketing and social media marketing campaigns. Blogging is also the most important way to improve your website’s search engine ranking.
You can also use your website as a tool for collecting potential customers / clients contact details by offering them a freebie in exchange for their email addresses. They’re then on your mailing list and you can begin nurturing these potential customers. You can use that same freebie to create a Facebook Ads campaign to lure people to your website. Then using a Facebook Pixel you can then create a Facebook Ad that directly targets the people who’ve just visited your website.
An optimised website is also intrinsic to a successful Google Ads campaign.
For clients who want to manage + maintain their own WordPress websites: I include a detailed and bespoke guide showing you how to update your site via the content management system, make copy changes, replace images, change SEO details, amend products, publish a blog post and monitor your site’s analytics. I create a bespoke WordPress admin dashboard for you and include tutorial videos .
I also provide free email, website monitoring and phone support for 6 months after launch and will fix any development issues free of charge during this time.
When developing your website I will also create a back-up system for you so that your site files are protected by regular, automated backups. I’ll explain how this works in your website user guide.
If you do require adhoc development changes, I charge R650 per hour.
For clients who don’t want to manage their own sites: I offer web care plans starting from R650 per month.
– bi-monthly plugin, theme & security updates;
– general maintenance including security monitoring;
– 1 hour of development work during the month [ this includes updates and copy / product amendments requested by client and one blog upload per month – copy provided by client];
– Phone and email support;
Yes – Nutmeg can host your website and register a domain / domains on your behalf.
Hosting packages start from R120 per month and include a SSL certificate.
Domain registration /renewal costs R100 per year for co.za domains and R200 for .com domains.
Web hosting is included in the basic web care package Nutmeg offers for R650 per month.
Two main factors influence Nutmeg’s pricing:
1. The estimated time it will take to complete a project, from planning to launch.
2. The knowledge and experience I bring to each project or campaign resulting in the added value I can offer clients.
While this may be a new business, I bring a wealth of knowledge and hands-on experience to each project and client.
Before launching Nutmeg, I gained over 10 years’ experience working in corporate and agency environments in South Africa and the UK. My experience covers media + communications, public relations, brand management, graphic + digital design and strategic digital marketing.
All of this knowledge goes into every web design project I work on.
Grab your free copy of my website planning checklist – a simple worksheet designed to help you get clear on what your new website needs.