And I was hooked. It was an ambitious Shopify store that involved cataloging over 300 products from the bricks and mortar store; structuring and setting up everything; customising the design; researching and setting up payment gateways; launching the store and then getting it to the first page of Google using a combination of on-page SEO and blogging. I loved that store. I relished the challenge and it was the most satisfying feeling in the world getting in those first few sales and seeing the store ranking. This is why I love eCommerce.
I didn’t plan to be a web designer. At university I studied Media, Marketing and Communications and then worked as a sub-editor and financial journalist in South Africa and the UK. On my return to SA, I started working at a digital agency and discovered my love for web development and digital marketing. All in all, I’ve been working in the marketing, communications and digital space for over 12 years.